PUBLIC EDUCATION PEOPLE ACTUALLY CATCH
Safety. Conservation. Preparedness.
Utilities and Public Agencies work hard to keep communities safe, and reduce strain on resources.
We help get those messages across in memorable ways.
Every year, people are hurt by things they never believed would happen. The safety information was out there. It just didn’t feel like it mattered to them.
We help you change that. We create safety, conservation and preparedness campaigns that turn important information into human, memorable communication, and easy-to-take actions.
Make it matter. Make it simple. Make it stick.
But does it really matter? Roughly 4,200 drowning deaths occur in the U.S. annually, 4,000 are injured or die from electrical accidents, and another 4,000 die from fire. Many of these injuries and deaths are fully preventable.
People ignore the “rules” when they don’t think they matter. How many homes in California lost to wildfires could have been spared had residents simply cleared brush and debris from their property?
Likewise, people don’t bother with conservation when they don’t see the immediate connection to their daily lives.
YOU + US
You bring the public-service problem and the subject-matter expertise. We find the human barrier, simplify the message and build the creative campaign that moves people to action.
After tragedy, people pay attention. The work is getting them to pay attention before it happens.
WHAT WE DO
We develop public-education campaigns from strategy through execution.
- Campaign strategy and message development
- Creative concepts
- Animation
- Live-action video
- Original music
- Radio
- Digital and social content
- Public-service announcements
- Educational materials
Social, Radio, TV, Print, Theater, school programs — we’ve got you covered!
WHY US
We’ve spent decades working in and around utility and public-agency communication. We understand that these messages have to satisfy more than a creative director. They have to be accurate, defensible and clear. They must be good enough that viewers actually watch them. That combination matters. We know the audience. And we know how to make the message stick.
