CAMPAIGN CONSIDERATION:

Save water? Think time.

Save a little, save a lot.

Top 5 ways you can save water:

  • In the bath — Brushing, Shaving, Shower
  • Watering lawns
  • Dishes & Laundry
  • Leaks

These are easy to understand, and easy to address. How many swimming pools worth of clean drinking water would be saved by one household in one year with a few easy changes in daily habits?

My Grandpa called needlessly taking to long dillydallying or lollygagging. Whatever you call it, a little extra time results in hundreds of gallons down the drain before you know it.


CAMPAIGN CONSIDERATION:

You have the power to save!

The top 5 ways you can save power:

  • HV/AC
  • Dryer
  • Lights
  • Refrigerator
  • Electric appliances

Small, simple changes. Easy to illustrate. Big impact.

My grandpa had a thought of two on electric habits as well. He used to get after me for leaving lights on with, “what are we, made of money?” Then I grew up and started paying my own bills. I get it now. Your audience will too.


THE “WHY SHOULD I BOTHER” SCRIPT:

Let’s be honest. We hear conservation and selfishly ask ourselves, why should I bother? Maybe we’re lazy. Perhaps cynical.

“What do I have to give up?”

“One person can’t really make a difference.”

“It sounds like work!”

OK, but what if we could make a big difference by conserving our resources and — wait for it — do it for selfish reasons? Feeling good about doing good, without much effort, really?

Yeah, really.

The truth is, with a few simple steps we can reduce the power load in our community and lower our bill. By adjusting small everyday habits, we can help maintain our water supply without really working at it.

The crazy little secret about conservation is it benefits everyone and it’s not a burden. And that’s because even small changes make a big difference.